Specler UGC
I created a process-led ad that shows exactly how Specler works—fast, clear, and easy to trust.
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A Real Customer Journey, Built for Ads
I’m a glasses wearer, and when my own frames broke, I ordered from Specler and documented the full experience as a real customer. Before filming, I mapped their process and picked the key points worth showing on video—so the viewer understands how it works and why it’s easy to trust.
The final video moves quickly, shows each step clearly, and uses voiceover from a buyer’s point of view. It’s been used as an ad in multiple runs since Nov 2025, and the same creative is still being reused today. One of the ad flights reached around 24,989 people in Estonia, which is a good sign the content is strong enough to keep in rotation. I’ve also had direct feedback from people who found Specler through this video and went on to order glasses. Source: Meta Ads Library — public ad data for Specler (Estonia).