Stay Larsen UGC
I helped Stay Larsen grow long-stay interest with content made for performance marketing, not just aesthetics. I stayed on-site to capture the real experience and turned it into clear, structured ad creatives.
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Content Built Around Real Booking Decisions
I stayed on-site during production month, so I could film the experience from a guest’s point of view and understand what people actually need before they book. Before shooting, I reviewed their current channels and ran a quick audience check-in to lock the target group and the angle. From that, I wrote the scripts, planned the shoot, and delivered video and photo assets they can use in ads and on their website. The content was produced in both Estonian and English.
One of the key video ads has been active since 6 Feb 2026 and is still running. It has reached 63 889 people in Estonia and passed 192K views, which suggests the creative is performing well enough to stay in rotation. Delivery landed where we wanted it most: the strongest reach sits in the 18–34 age group, and it also performed very well in 35–44 — a strong match for Larsen’s long-stay audience (students and people moving to Tallinn). Source: Meta Ads Library — public ad data for Larsen (Estonia).
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